Abstract: A short message platform with B/S framework, functions of Web access and management was designed according to requirements of customer relationship management system of Shenhua Ningxia Coal Industry Group, and hardware structure which took GSM short message module as core and software system composed by user expression layer, business logic layer, data processing layer and network accessing layer of the short message platform were given. Application functions of the short message platform and implementation of key technologies of short message interface, PDU coding, AT command control and database were introduced too. The actual application showed that the short message platform runs well in customer relationship management system of Shenhua Ningxia Coal Industry Group and performances of real-time and accuracy of short message meet the requirements, which promotes operation efficiency of customer relationship management system.